StarFruits is our own in-house product — India's smart fresh produce network. We built it as a complete digital ecosystem that connects vendors, wholesalers, delivery partners, and customers on one platform, through four dedicated apps working in perfect sync: Customer, Vendor, Delivery, and Wholesaler.
Why We Built It
We saw that India's fresh produce supply chain passes through 4–6 middlemen before reaching the consumer, causing price inflation, 30–40% wastage, and zero transparency for anyone involved. There was no single system giving vendors real-time inventory visibility, wholesalers a digital bulk-ordering channel, or customers a transparent, fair price. We set out to fix that ourselves.
- Fragmented supply chain with no single point of coordination
- Wastage due to inconsistent, unrefrigerated logistics
- No transparent, market-driven pricing for vendors or customers
- No real-time tracking across the entire produce journey
- No unified system connecting customers, vendors, delivery, and wholesale
Where We Are Today
StarFruits now connects 74+ vendors and 1,852+ retail customers, supports 18+ B2B clients, powers 185+ daily deliveries, and has driven 3x growth — all through our 4 connected apps. We built in real-time tracking, AI-based demand forecasting, dynamic pricing, and smart last-mile logistics ourselves, and continue to grow it as our own product.